Why dedicated landing pages are key to the success of digital marketing All marketers, more specifically digital marketers know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick and what resonates with them. You make your creative briefs, come up with a special offer/coupon and…
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Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
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First things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…
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My 6-week internship at Sidi.io has come to an end. Having the opportunity to be part of such an amazing team has given me the experience I was seeking. The team went above and beyond to make me feel like I belong. They helped me accomplish all the goals I set out to achieve throughout my internship experience. My experience…
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