Imagine a gender-equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. That is the world we strive towards on International Women’s Day (IWD). International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. IWD has…
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Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. To make money in today's environment, one must specialize in well-defined niche topics. Let's examine a few misconceptions when it comes to niche marketing. Misconception #1: You do not…
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In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Canegie said there is only one way to get anybody to do anything -- by making the person want to do it. How…
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Please put your hands together for Zeeshan Ali, our newest Performance Marketing Specialist! Zeeshan is a highly trained professional with over 10 years of experience in performance marketing. We sat down with him to get to know him a little better: Zeeshan Ali, Performance Marketing Specialist How did you first learn about Sidi.io? Through LinkedIn. I was looking for a…
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