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Atomic Habits by James Clear – Book Of The Month #12

What role have your current habits taken in defining who you are today? How much do you know about how your habits affect your quality of life? The Sidi.io team met to discuss our latest Book of the Month, our key takeaways, and why we all found so much value from the insights shared within the pages of Atomic Habits…

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Sidi.io Book of the Month #11 — Outliers by Malcolm Gladwell

Starting 2023’s “Book of the Month” club with a bang, the Sidi.io team was tasked to read Outliers by Malcolm Gladwell, an incredibly popular book that has garnered a lot of attention and some rave reviews. Here’s what we thought about the latest entry in our growing list after reading it all together over the last couple of months: The…

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Team Member Spotlight: Fernando Martinez

Meet Fernando! Born and raised in Toronto, Fernando quickly realized he wanted to pursue a career that challenged his creative mind. Years of experience as a Social Media Manager and helping brands establish their online presence has given Fernando the toolset and knowledge to manage the performance side of Digital Marketing at Sidi.io. We recently sat down with Fernando to…

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Do I Have To Be A Good Writer To Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. But what can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of communication and you do need to be able to write well to communicate effectively. So what do you do…

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