Blog

Facebook: A B2B Tech Marketing Powerhouse

Misconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask. “Are our B2B customers really on Facebook?” To that we question…

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What is a MQL & Why Is It Important?

Following a lead through the funnel. A Look into Marketing Qualified Leads. For the longest time, in marketing and advertising leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2019, the industry has changed a lot. Leads come in all different shapes, sizes and levels…

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The Cheater’s Guide To Generating Quality Leads

How Businesses Generate Their "Leads"   Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…

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Are You Collecting Customer Reviews?

Word Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…

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