Do you remember your first day as a business owner? You were probably just like the rest of us… excited about the potential of your new venture.
Back then we thought we could conquer the world. Now we’re too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world… unless it’s to learn a few tips from successful marketers who have made it big.
Tips just like these… that will apply to every market – regardless of the product or service – are a great motivator to try something new.
Here are 3 effective tactics your business should implement today:
1. Create a Special Offer
A special offer is exactly that… an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry! You don’t have to go out and order a bunch of new products to put together a special offer.
It doesn’t take a whole lot… just use what you’ve got. Grab a few related items, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint… you’ve sold three or four items rather than one. Combination offers are winning deals for everyone!
2. Address the Small Customer Groups
Niche markets are everywhere! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a group who speaks Spanish, a group of teens, and a group of middle-class families. Evaluate these classes of people, and discover the unique needs and desires they share. This will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and your profits should rise as a result.
3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Their willingness to go the extra mile wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to any place that takes good care of them. Quality service is the first step toward referrals, but you can easily take it one step further.
Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Give customers who refer friends a thank you – whether it’s a discount, special gift item, or a simple thank you card – and watch the referrals spiral!
You can amplify this by implementing customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of a prospective customer!
