Smart organizations turn to our team to lead their paid social efforts. We lead campaign strategy and execution using Facebook, Instagram, LinkedIn & Twitter. Our conversion formula includes a combination of social post and blog boosting, advanced retargeting, advanced audience targeting - split-tested custom and look-a-like audiences, and leverage Google Tag Manager & the Facebook pixel to secure quality leads for your products and services.
Facebook Paid Ads
We specialize in generating leads - yes real leads - using Facebook paid ads. Every business knows they need to do Facebook ads, and we have cracked the code. That is why it is our core offering and we challenge you to get better results using Facebook anywhere else. We use advanced audience targeting, multi-variate split-testing, and innovative tactics to turn targeted users simply scrolling through their newsfeed into qualified, ready-to-buy customers. We do this without being overly pushy, by respecting the AIDA marketing funnel - and by giving an abundance of value to your prospects in order to engage them in a conversation about your business.
Webinar Hosting & Moderation
Want to run a webinar series but have no idea where to start? Our team will take care of the technical side of running and managing your webinar series so you can focus on delivering expertise. We will drive registrations and work to convert this traffic into qualified leads. We will play an active role by moderating and hosting the webinar featuring your team as subject matter experts. We will bring an abundance of energy to keep participants attentive and engaged!
Search Engine Marketing (SEM) - PPC
The biggest mistake companies make with Google & Bing search ads is setting it and forgetting it! Our goal in leading your SEM strategy and execution will be to understand the intent of your target persona at each stage of their journey and create SEM campaigns accordingly. Our formula includes pain point terms, question terms, partner and integration targeting, and conquest campaigns. Our advanced conversion tracking will enable you to know which keywords and creatives are generating tangible results and which are simply wasting your budget. We then optimize to maximize your ROAS and ensure your CAC continues to decline.
Digital Marketing Strategy
We will create, implement, and lead a bespoke marketing strategy designed to generate tangible leads for your business while you take care of your core operation. Your very own experienced turnkey CMO and marketing department; your business will get white-glove treatment without the hefty salary and associated costs - training, laptops, payroll taxes, etc. According to indeed.com, our solutions cost 70% less than hiring a full-time person to perform the same tasks.
Our team of journalists will craft relevant and irresistible content about your products and services to educate, enlighten, and entertain prospects. We create compelling content designed for humans yet built to maximize effectiveness on search algorithms. We will post on your social channels, craft blog posts, design lead magnets, and run email drip and autoresponder campaigns to drive engagement and generate conversions.
Million Ads Served
Team Member Spotlight: Bethany Smith
September 4, 2020
Our team has seen a lot of growth within the past year. With all these new faces on the team, we wanted to take time to put each of our amazing team members in the…
Sidi.io Awarded National Research Council Grant to Help SMEs Disrupt the Digital Marketing Space
May 8, 2020
FOR IMMEDIATE RELEASE Friday, May 8, 2020 OTTAWA— Friday, May 8, 2020 — Sidi.io announced it is developing a SaaS-based digital marketing tool that will make it easier and more affordable for small and medium-sized…
Case Study: Sidi.io Helps Tara Shannon Sell Out The NAC
April 22, 2020
Our Client- Tara Shannon Tara Shannon is an award-winning singer and songwriter from Russell, Ontario. She is the extremely talented artist who In 2017, launched her long-awaited album “Unfinished”. The album went on to receive…