Blog

Team Member Spotlight: Christina Mawdryk

We are excited to announce that Christina Mawdryk has joined our growing team in the role of Client Success Specialist. She has a wealth of experience in project management, specifically for online and virtual events, and will play an integral role in client-facing projects, ensuring they are running efficiently. We sat down with Christina to learn a little bit more…

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International Women’s Day #BreakTheBias

Imagine a gender-equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. That is the world we strive towards on International Women’s Day (IWD). International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. IWD has…

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3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. To make money in today's environment, one must specialize in well-defined niche topics. Let's examine a few misconceptions when it comes to niche marketing.   Misconception #1: You do not…

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2 Little Words That Work Marketing Magic

In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Canegie said there is only one way to get anybody to do anything -- by making the person want to do it. How…

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