Blog

Team Member Spotlight: Fernando Martinez

Meet Fernando! Born and raised in Toronto, Fernando quickly realized he wanted to pursue a career that challenged his creative mind. Years of experience as a Social Media Manager and helping brands establish their online presence has given Fernando the toolset and knowledge to manage the performance side of Digital Marketing at Sidi.io. We recently sat down with Fernando to…

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Do I Have To Be A Good Writer To Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. But what can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of communication and you do need to be able to write well to communicate effectively. So what do you do…

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3 Reasons Why Every Business Needs A Newsletter

There are many benefits you and your business can reap from publishing your own newsletter. Keeping In Touch Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own…

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4 Secrets To Building An Engaging Brand Experience

When you think of creating a new brand, it’s easy to picture advertising managers sitting around a conference room tossing any and all ideas at the wall. However, oftentimes, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way, on their time.…

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