In "Contagious: Why Things Catch On," Jonah Berger delves into the fascinating world of viral content and explores the reasons behind why certain ideas, products, or messages spread like wildfire while others remain unnoticed. Drawing from his extensive research and expertise in marketing and social influence, Berger presents a captivating and insightful examination of the factors that contribute to contagiousness.…
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Kevin MacPherson, Marketing Consultant Say hello to Kevin MacPherson! With an impressive track record of over 12 years in sales and digital marketing, Kevin brings a wealth of expertise and knowledge to our team. In his spare time, Kevin love's the great outdoors including camping, travelling, kayaking with whales, snorkelling with sharks, and going to the cottage. We sat down…
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Meet Adam Brunke! With years of experience in management, media and marketing coordination, and direction, Adam will be an essential component of our team, helping to develop more profound, productive, and efficient relationships with our clients. Adam's cool, calm, and collected demeanour, combined with his self-proclaimed "big nerd at heart" status, makes him an excellent fit for our diverse, dynamic,…
Read MoreFor this month’s “Book of the Month” initiative, the Sidi.io team read “Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne”, an insightful, paradigm-shifting book that challenges traditional notions of competition and provides a strategic framework to “create” new markets by simply creating your own. The central premise of Blue Ocean Strategy revolves around the concept of "red oceans"…
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