Contagious – Sidi Book of the Month #14
In "Contagious: Why Things Catch On," Jonah Berger delves into the fascinating world of viral content and explores the reasons behind why certain ideas, products, or messages spread like wildfire while others remain unnoticed. Drawing from his extensive research and expertise in marketing and social influence, Berger presents a captivating and insightful examination of the factors that contribute to contagiousness.…
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