For this month’s “Book of the Month” initiative, the Sidi.io team read “Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne”, an insightful, paradigm-shifting book that challenges traditional notions of competition and provides a strategic framework to “create” new markets by simply creating your own. The central premise of Blue Ocean Strategy revolves around the concept of "red oceans"…
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Cube Business Media Inc. (CBM) is a boutique conference and tradeshow company, dedicated to facilitating meaningful face-to-face connections that drive commercial success. They build connections, content, and communities, for diverse stakeholders through conferences and expositions. CBM owns and operates The Business Transitions Forum, SAAS NORTH Conference, TechExit.io, Tech Talent North and KNOWSHOW as well as a number of electronic…
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“You end up getting a whole team working for you at the price of hiring one marketing person.” - Steve McNally, CEO at RenewityRMA RenewityRMA develops software that helps manufacturing companies manage and track their wholesale operations. Steve McNally, CEO at RenewityRMA, was looking for a company that could help handle the technical aspects of his marketing when he…
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L-SPARK is a SaaS accelerator located in Ottawa, ON, that works with startups across the country. Stef Reid, Director of Marketing at L-SPARK, needed an agency that could help develop a digital marketing program for eight diverse tech companies simultaneously, so she reached out to Sidi.io for support. The Challenge With only two marketing members in their small team…
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