Skip to content
Case Study

3+ Years of Successful Partnership: How Sidi.io Became Cube Business Media’s Go-To

Cube Business Media Inc. (CBM) is a boutique conference and tradeshow company, dedicated to facilitating meaningful face-to-face connections that drive commercial success.  They build connections, content, and communities, for diverse stakeholders through conferences and expositions. CBM owns and operates The Business Transitions Forum, SAAS NORTH Conference, TechExit.io, Tech Talent North and KNOWSHOW as well as a number of electronic newsletters in related industries. In 2019, David Tyldesley, Co-Founder & Producer of the SAAS NORTH Conference, was in search of a...

Cube Business Media Inc. (CBM) is a boutique conference and tradeshow company, dedicated to facilitating meaningful face-to-face connections that drive commercial success.  They build connections, content, and communities, for diverse stakeholders through conferences and expositions.

CBM owns and operates The Business Transitions Forum, SAAS NORTH Conference, TechExit.io, Tech Talent North and KNOWSHOW as well as a number of electronic newsletters in related industries.

In 2019, David Tyldesley, Co-Founder & Producer of the SAAS NORTH Conference, was in search of a marketing team that could effectively target potential customers and convert them into paying attendees, that’s when he approached Sidi.io.

The Challenge

Attracting the right audience to CBM’s conferences has always been a challenging task, particularly in terms of raising awareness about the various conferences taking place across Canada.

To overcome this hurdle, CBM sought out new and innovative marketing professionals to work with and partnered with Sidi.io.

“We’ve been working with Sidi.io for three years…they’ve become an extension of our team.” – David Tyldesley, Co-Founder & Producer of the SAAS NORTH Conference

Solution

Sidi.io provides a full digital marketing funnel (AIDA) strategy and execution using social media lead generation, search engine marketing, webinar hosting and moderation, and email marketing for mid-size & enterprise-level organizations.

The Sidi.io team collaborated closely with CBM to identify and convert the right customers into paying attendees through their expert digital marketing strategies.

Moreover, when the COVID-19 pandemic hit in 2020, Sidi.io swiftly adapted and supported CBM in creating a virtual conference as an alternative to cancelling the events altogether.

“If you’re struggling with your marketing, I’d recommend that you talk to Sidi.io.” – David Tyldesley, Co-Founder & Producer of the SAAS NORTH Conference

Results

CBM has been consistently choosing Sidi.io as their go-to digital marketing partner for more than three years.

Sidi.io has seamlessly integrated with CBM and plays a vital role in boosting its revenue by effectively identifying potential customers and bringing them into CBM’s customer base.

“The Sidi.io team is a great team to work with. They’ve allowed us to focus on what we do best.” – David Tyldesley, Co-Founder & Producer of the SAAS NORTH Conference

Demand results now with Sidi.io: https://sidi.io/demand-results-now/

Latest Articles

3 Reasons You Should Attend Seminars

3 Reasons You Should Attend Seminars

The 3 reasons that attending seminars should be on your priority list & how it helps ignite personal and professional growth.

Team Member Spotlight: Duke Duquette

Team Member Spotlight: Duke Duquette

We sat down with our Client Experience Specialist Duke Duquette to get to know him a little bit better! Read his team member spotlight arti...

Contagious – Sidi Book of the Month #14

In “Contagious: Why Things Catch On,” Jonah Berger delves into the fascinating world of viral content and explores the reasons behind why c...