Sonali has over 5 years of experience strategizing, planning, creating and optimizing demand and lead generating paid media campaigns.
She has a keen eye for maintaining high-quality paid campaigns to maximize ROI, reducing cost per lead, and keeping up with all the major paid media updates to maintain the campaign’s performance.
We sat down with Sonali to get to know her a little better!
Sonali Bose, Performance Marketing Specialist
How did you first learn about Sidi.io?
Riaz contacted me on Linkedin and the rest is history!
Tell us about your role and what it entails!
My primary responsibilities include paid campaign management and optimization, working closely with Digital Strategists (DSs) to help clients achieve their marketing goals, landing page creation, data analysis on Google analytics & paid platforms, tracking codes monitoring and installation, and CallRail tracking.
Three words to describe yourself?
What aspect of your role do you enjoy the most?
I really like the number aspect and helping clients to grow their business.
What is the one thing you can’t live without?
My makeup bag, lol true though.
Do you have any pets?
No, I just have plants.
Where would you like to go on a dream vacation?
Greece and skydiving in Dubai.
What do you like to do on your days off?
Hike, read and have a big brunch
What got you interested in digital marketing?
Digital marketing has given an amazing opportunity and platform — especially for small and medium businesses — to market and reach 1,000s of potential clients and truly understand where their money is being spent; which we know was not possible with traditional marketing because of high cost.
Meet the whole Sidi.io team, click here!