Meet the team

Adam Brunke
Client Experience Specialist

Allison Villa
Front-end Developer

Carla Boutwell
Client Experience Specialist

Christina Mawdryk
Client Experience, Team Lead

Fernando Martinez
Performance Marketing Specialist

Iliyana Shoushounova
Content Marketing Specialist

Jackie Jimenez
Client Experience Manager

Jason Hu
Software Engineer

Kevin MacPherson
Marketing Consultant

Khaleel Haji
Content Marketing Specialist

Matias Gago
Digital Designer

Michael Crow
VP, Marketing Operations

Riaz Sidi
President

Roy Tanaka
Digital Products & Design Manager

Sonali Bose
Performance Marketing Manager

Vasvi Balasaria
Performance Marketing, Team Lead

Automate Growth. Spread Change.

Welcome to Sidi.io! We are a boutique digital marketing agency specializing in demand generation strategy and execution primarily for companies in the B2B technology, arts & entertainment and healthcare industries.

We pride ourselves in being different. We’re an agile, turnkey team, who is lean and nimble enough to be able to join any incorporated marketing team or to act as your marketing department.

Our philosophy is to respect the traditional AIDA marketing funnel. This means we focus on tactics that help to generate awareness, spark interest, build desire, and motivate action.

When you work with us, you’ll quickly realize we aren’t your average agency working separate from your business. We like to get personal with our clients, we want our clients to understand that they can consider us a branch of their company.

In the agency world, its a lot of “us vs. them” or “us and them.” We want to take that sentiment and bury it for good. At Sidi.io, we are all about “the team”. We work together, we want what is best for you and your clients – and we know that when we don’t work together, it is nearly impossible to be aligned.

Our humble boutique agency is centered in Ottawa, Ontario – servicing companies across North America. Our team of specialists are responsive, resourceful, and results-oriented.

We create demand for your services using inbound marketing strategies including: content marketing, digital marketing including SEM, SEO, social media posting and marketing, webinar hosting and moderation, and email marketing, among a myriad of other customized tactics. Our interdisciplinary team works to ensure each and every campaign supports you – our partner – in every possible way.

Whether you need help building a better social strategy, a better online presence, or a need for sales support and growth, Sidi.io is your one-stop shop for digital marketing in this constantly evolving digital landscape.

Get in touch to setup a needs assessment meeting where we can learn all about your business and discuss how we can help.

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