How Businesses Generate Their "Leads" Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…
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Word Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are, play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…
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4 Easy Steps to Generating Superior Creative Generating eye-catching, beautiful advertisements takes hard work, time and energy. There's no doubting that. For sprouting students of advertising, making creative ad designs can seem like a daunting task. A task that can be intimidating and downright anxiety-provoking, especially when you’re surrounded by talented creative individuals. It’s not just students that find a…
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Competition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. It's is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…
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