An experienced executive in B2B Marketing, Human Resources & Corporate Strategy Execution, Vani has worked for the likes of Nortel, Mitel, and Macadamian Technologies. Vani brings a wealth of expertise to our growing team, helping oversee business operations. We virtually sat down with Vani to get to know her a little better. Vani Edwardson, VP, Business Operations How did you…
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Let's be honest... everybody knows that people are in business to make money. But do your customers know that you really care about them? Here are 4 "tried and true" techniques to show them you do. 1. Be Personal Customers are looking for personal one-on-one recognition. In this automated world, they are used to feeling like just a number and…
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We are pleased to announce that Carla Boutwell has joined Sidi.io on the Digital Strategy team. Carla has extensive experience in digital marketing, creative campaign development & media strategy. We sat down with Carla to get to know her a little better. Carla Boutwell, Digital Strategist What book did you read last? The last book I read was A Court…
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Do you remember your first day as a business owner? You were probably just like the rest of us... excited about the potential of your new venture. Back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world...…
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