When you think of creating a new brand, it’s easy to picture advertising managers sitting around a conference room tossing any and all ideas at the wall. However, oftentimes, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way, on their time.…
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Honest and open dialogue is such an important element of creating team synergy. It can help defuse tension, get everyone on the same page, and help the teams that embrace it become happier and more productive. It’s also valuable in our interpersonal lives, whether that's with your spouse, friends, parents, or children. As part of Sidi.io’sBook of the Month club,…
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Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and your business into theirs. You're always going to have to be on the lookout for new ways to outsmart the competition, but here are 3 ways you can minimize the impact they have on your business.…
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With summer coming to a close, it’s time for our first-ever software developer COOP intern, Akshay Bhatia, to head back to school at the University of Waterloo. Before he left, Akshay shared some highlights of his four-month work term at Sidi.io: Working at sidi.io was my first professional work experience and I personally believe it couldn't have gone any better.…
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