Word Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…
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4 Easy Steps to Generating Superior Creative Generating eye-catching, beautiful advertisements takes hard work, time and energy. There's no doubting that. For sprouting students of advertising, making creative ad designs can seem like a daunting task. A task that can be intimidating and downright anxiety-provoking, especially when you’re surrounded with talented creative individuals. It’s not just students that find a…
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Competition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. Competition is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…
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Who is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighborhoods, suburbs, or area codes? This is key, as you only want to target people who are able to buy…
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