Blog

3 Benefits of Niche Marketing

Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…

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CRASH COURSE: SEM For Beginners!

First things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…

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My 6 week internship at Sidi.io

My 6-week internship at Sidi.io has come to an end. Having the opportunity to be part of such an amazing team has given me the experience I was seeking. The team went above and beyond to make me feel like I belong. They helped me accomplish all the goals I set out to achieve throughout my internship experience. My experience…

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6 reasons you should be doing digital marketing

If your business is not implementing digital marketing in 2019, you should start reconsidering! Digital marketing is crucial in this day and age because it allows you to reach your target market in the most efficient and profitable way possible. To help out, we've put together this 7 minute read to give you the ins. and outs of digital marketing. …

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