CRASH COURSE: Facebook Custom Audiences

https://www.youtube.com/watch?v=lIhYUeQG9vU&t=909s Getting Started With Facebook Custom Audiences Leave no doubt, people are talking a lot about Facebook/Instagram advertising in 2020. They’re talking about the power that it has and the capabilities it has in targeting the right audience. But how can you leverage your data for Facebook advertising? How can you leverage your company’s customer list(s) in order to target…

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What Is Retargeting/Remarketing?

An Intro To Remarketing https://www.youtube.com/watch?v=fryX2j8LB6Y& Have you ever been browsing the internet, shopping for a product or service?  Let's say you are searching online and browsing websites for a specific car you want to buy or a hotel for a vacation you’re planning on taking. You may be price checking or seeing what’s out there for a future purchase.  Then,…

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What is a landing page?

Why dedicated landing pages are key to the success of digital marketing  All marketers, more specifically digital marketers know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick and what resonates with them. You make your creative briefs, come up with a special offer/coupon and…

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