Why dedicated landing pages are key to the success of digital marketing All marketers, more specifically digital marketers know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick and what resonates with them. You make your creative briefs, come up with a special offer/coupon and…
Read MoreSEO And Your Business. SEO is absolutely crucial in 2019, but what does it mean? SEO stands for Search Engine Optimization. When SEO is done right, it can increase traffic to your site. It enables your site to have a higher rank, and end up on the first page of Google, Bing and other search engines. It’s important to be…
Read MoreDemand Generation We understand that often times in technology companies and SaaS companies there's a disconnect between the sales and marketing teams. We aim to close that gap with a cohesive demand generation strategy so sales and marketing work together in the long term. But what is demand generation? Quite simply, it is the strategy a company has in place…
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