The Journey I started my journey in becoming a marketing professional in Grade 11 when I took my first marketing class. I was instantly intrigued and craved more knowledge on the subject matter. From there, I continued taking more business classes until it was time to make my program selection for College/University. After weighing the options, and some deep thinking,…
Read MoreGive them value and they will buy. But what happens when you leave money on the table? Or when you pitch too high and they decline altogether? It can be a struggle to determine how to price your solutions. You have made that connection, finished the needs assessment, and now it is time to determine what you can really provide…
Read MoreYou are busy. You have what feels like a million action items on your plate. But there is one simple way in which I continue to see successful people grow. And it is the most important part of communication: ACKNOWLEDGEMENT. Why It's Necessary I have a friend who recently told me about a story at work where there was an…
Read MoreIn sales we typically sharpen our skills by looking at what works. And then we attempt to improve upon it. But it is also beneficial to avoid denial and address why your client may not be opening up to you. We like to hold on to the small details and say to ourselves: "I think it went well, she kept…
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