https://www.youtube.com/watch?v=5mUc_KEOEp8 Are you running digital marketing campaigns but they don't seem to be working? We get it, it takes a lot of time and energy to fully understand this digital marketing thing. In the process of learning it's very common to build ineffective, poor campaigns that simply didn’t work. What you may not know (or maybe you do) is there…
Read MoreNew trends are emerging every day. With consistent innovation around the world, it’s hard but necessary to stay on top of what's happening. Things change, and thus people and businesses must adapt or risk falling behind. Social media platforms are really the ones driving a lot of this change. There are new features, new platforms, new ways of advertising, and…
Read MoreWhy dedicated landing pages are key to the success of digital marketing All marketers, but especially digital marketers, know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick, and what resonates with them. You make your creative briefs, come up with a special offer or…
Read MoreLet’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
Read More