Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
Read MoreFirst things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…
Read MoreMisconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask, “Are our B2B customers really on Facebook?” To that we question…
Read MoreWord Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are, play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…
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