3 Benefits of Niche Marketing

Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…

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CRASH COURSE: SEM For Beginners!

First things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…

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Backpack to brief case: My intern experience at Riaz Sidi Performance Marketing

Being a part of Riaz’s team over the past five weeks was a great learning experience for me. I was able to expand on skills I crafted in Algonquin’s journalism program, while learning new skills in the world of marketing. From web content production to search-engine optimization, it was really interesting to see how digital marketing works and where my…

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