3 Reasons Trend Monitoring Is Important In Digital Marketing

New trends are emerging every day. With consistent innovation around the world, it’s hard but necessary to stay on top of what's happening. Things change, people and businesses must adapt or risk falling behind.  Social media platforms are really the ones driving a lot of this change. There are new features, new platforms, new ways of advertising, and more. For…

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What is a landing page?

Why dedicated landing pages are key to the success of digital marketing  All marketers, more specifically digital marketers know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick and what resonates with them. You make your creative briefs, come up with a special offer/coupon and…

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3 Benefits of Niche Marketing

Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…

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CRASH COURSE: SEM For Beginners!

First things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…

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