Business in the old economy was about trade secrets and mechanisms to keep the competition at bay. The competitive advantage was securing information that others could use to jump ahead in the game. Those days are gone. We all know the power of relationship building through social platforms and the amount of information that can be utilized by anyone wired…
Read MoreYou run a business and you are looking for some free advertising. But you don't know where to start. Pitch the media! But there's only one problem: you have no idea where to begin. First you will have to create a great idea for a newspaper or magazine article to be run about your business. And it may be simple and right…
Read MoreWe are all hypercritical of our work. As writers, we would rather hold onto an article forever than turn it over for a deadline. As my j-school instructors would say: A good journalist always thinks they write bad. Translation: writing can always be improved. But if you came here looking for 3 ways to improve your writing, I have trapped…
Read MoreDo you look at your resume and wonder why it's not getting the props you think it deserves? You worked effortlessly to perfect every word, followed all the standard rules, and think your experiences really set you apart. I have edited resumes for friends who needed that extra push to land them a killer job. And there is one thing I…
Read More