What is a MQL & Why Is It Important?

For the longest time in marketing and advertising, leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2022, the industry has changed a lot. Leads come in all different shapes, sizes and levels of importance. The reality is, in digital marketing lead generation is everything.…

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The Cheater’s Guide To Generating Quality Leads

How Businesses Generate Their "Leads"   Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…

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