For the longest time in marketing and advertising, leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2022, the industry has changed a lot. Leads come in all different shapes, sizes and levels of importance. The reality is, in digital marketing lead generation is everything.…
Read MoreHow Businesses Generate Their "Leads" Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…
Read MoreWord of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell, and even who your employees are, play a huge role in somebody telling friends about you and your services. Think about when you’re looking for something to buy. Where’s the first place you go to look for the…
Read MoreSales will always have up-and-downs and it is up to you to determine how you react to the sales whirlwind. Will you reach your goal and sit back, or hit your target out of the park? Will you get back up when things don’t go your way? It is important to understand that we are all susceptible to the swinging…
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