Demand Generation & Your Company

Demand Generation We understand that often times in technology companies and SaaS companies there's a disconnect between the sales and marketing teams. We aim to close that gap with a cohesive demand generation strategy so sales and marketing work together in the long term. But what is demand generation? Quite simply, it is the strategy a company has in place…

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Facebook: A B2B Tech Marketing Powerhouse

Misconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask. “Are our B2B customers really on Facebook?” To that we question…

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What is a MQL & Why Is It Important?

Following a lead through the funnel. A Look into Marketing Qualified Leads. For the longest time, in marketing and advertising leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2019, the industry has changed a lot. Leads come in all different shapes, sizes and levels…

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The Cheater’s Guide To Generating Quality Leads

How Businesses Generate Their "Leads"   Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…

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Can You Really Generate Sales Leads Using Social Media?

In 1992 I was introduced to the internet. Not exactly the internet but a makeshift version. I was a member of National Capital Freenet – Ottawa’s first newsgroups site. My username was bb052. I posted on forums about Nintendo, WWF wrestling and Ninja Turtles. And it was awesome! Although pages took minutes to load, it interested me greatly as the…

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