Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
Read MoreFirst things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…
Read MoreThe Power Of LinkedIn A 5 minute read Whether you have a demand generation strategy in place or not, utilizing LinkedIn for all it’s worth is extremely beneficial to companies with niche audiences. LinkedIn has some of the most versatile targeting capabilities available to marketers. Create Demand For Your Offerings Assuming you have a fantastic demand generation strategy, and…
Read MoreSEO And Your Business. SEO is absolutely crucial in 2019, but what does it mean? SEO stands for Search Engine Optimization. When SEO is done right, it can increase traffic to your site. It enables your site to have a higher rank, and end up on the first page of Google, Bing and other search engines. It’s important to be…
Read More