Build A Customer Avatar! Find Out Who Your Customers Really Are.

Who is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighbourhoods, suburbs, or area codes? This is key, as you only want to target people who are able to…

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Why your business needs to start blogging

Does Blogging Work? You just proved why blogging works. You’re reading this right now. You had an interest in the content that we provided, or maybe you just saw us for the first time and want to learn more. The point is that blogging offers tremendous value to customers, potential customers, and cold traffic by offering valuable insights into a…

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The Right Way To Tell Your Client They Are Wrong

It is easy to be honest about good news that will benefit your clients. But in B2B sales, it will take you gumption and a vested interest in the success of your customer's business to address issues that your client may not know are a problem. Even worse they may think they are doing what is best for their business…

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