The Cheater’s Guide To Generating Quality Leads

How Businesses Generate Their "Leads"   Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…

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4 Simple, effective ways to get great customer reviews for your business

Word Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are, play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…

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Unique Selling Proposition – What Makes Your Business Different?

Competition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. It's is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…

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Who Is Your Customer?

Who is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighborhoods, suburbs, or area codes? This is key, as you only want to target people who are able to buy…

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