At the age of 32, Riaz Sidi made the life-altering decision to start a digital marketing consultancy. At that time, he was a newlywed, a new home owner, an expectant father, and wanted to start a new chapter in his life because he was passionate about digital marketing and knew he could help others benefit through technology. “I was actually…
Read MoreLet's be honest... everybody knows that people are in business to make money. But do your customers know that you really care about them? Here are 4 "tried and true" techniques to show them you do. 1. Be Personal Customers are looking for personal one-on-one recognition. In this automated world, they are used to feeling like just a number and…
Read MoreDo you remember your first day as a business owner? You were probably just like the rest of us... excited about the potential of your new venture. Back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world...…
Read MoreSpecializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. To make money in today's environment, one must specialize in well-defined niche topics. Let's examine a few misconceptions when it comes to niche marketing. Misconception #1: You do not…
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