Are you fully utilizing the power of LinkedIn?

The Power Of LinkedIn A 5 minute read Whether you have a demand generation strategy in place or not, utilizing LinkedIn for all it’s worth is extremely beneficial to companies with niche audiences. LinkedIn has some of the most versatile targeting capabilities available to marketers.   Create Demand For Your Offerings Assuming you have a fantastic demand generation strategy, and…

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Demand Generation & Your Company

Demand Generation We understand that often times in technology companies and SaaS companies there's a disconnect between the sales and marketing teams. We aim to close that gap with a cohesive demand generation strategy so sales and marketing work together in the long term. But what is demand generation? Quite simply, it is the strategy a company has in place…

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Facebook: A B2B Tech Marketing Powerhouse

Misconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask. “Are our B2B customers really on Facebook?” To that we question…

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What is a MQL & Why Is It Important?

Following a lead through the funnel. A Look into Marketing Qualified Leads. For the longest time, in marketing and advertising leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2019, the industry has changed a lot. Leads come in all different shapes, sizes and levels…

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