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Let's be honest... everybody knows that people are in business to make money. But do your customers know that you really care about them? Here are 4 "tried and true" techniques to show them you do. 1. Be Personal Customers are looking for personal one-on-one recognition. In this automated world, they are used to feeling like just a number and…

Do you remember your first day as a business owner? You were probably just like the rest of us... excited about the potential of your new venture. Back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world...…

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. To make money in today's environment, one must specialize in well-defined niche topics. Let's examine a few misconceptions when it comes to niche marketing.   Misconception #1: You do not…

In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Canegie said there is only one way to get anybody to do anything -- by making the person want to do it. How…