Let’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
Read MoreFirst things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…
Read MoreIf your business is not implementing digital marketing in 2019, you should start reconsidering! Digital marketing is crucial in this day and age because it allows you to reach your target market in the most efficient and profitable way possible. To help out, we've put together this 7 minute read to give you the ins. and outs of digital marketing. …
Read MoreThe Power Of LinkedIn A 5 minute read Whether you have a demand generation strategy in place or not, utilizing LinkedIn for all it’s worth is extremely beneficial to companies with niche audiences. LinkedIn has some of the most versatile targeting capabilities available to marketers. Create Demand For Your Offerings Assuming you have a fantastic demand generation strategy, and…
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