Blue Ocean Strategy – Sidi.io Book of the Month #13
For this month’s “Book of the Month” initiative, the Sidi.io team read “Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne”, an insightful, paradigm-shifting book that challenges traditional notions of competition and provides a strategic framework to “create” new markets by simply creating your own. The central premise of Blue Ocean Strategy revolves around the concept of "red oceans"…
Read More