Demand Generation We understand that often times in technology companies and SaaS companies there's a disconnect between the sales and marketing teams. We aim to close that gap with a cohesive demand generation strategy so sales and marketing work together in the long term. But what is demand generation? Quite simply, it is the strategy a company has in place…
Read MoreMisconceptions? We love working with technology companies. We pride ourselves on generating our B2B & SaaS clients tons of high quality leads through our digital marketing efforts. One of the first channels we recommend the client to advertise on is Facebook. "Facebook, why should we do that?" they ask. “Are our B2B customers really on Facebook?” To that we question…
Read MoreFollowing a lead through the funnel. A Look into Marketing Qualified Leads. For the longest time, in marketing and advertising leads were leads. Nothing more, nothing less; a lead was someone who marketers consider a good sales prospect - an opportunity. Fast forward to 2019, the industry has changed a lot. Leads come in all different shapes, sizes and levels…
Read MoreHow Businesses Generate Their "Leads" Not surprisingly, everyone wants quality leads. No matter what industry you’re in, what kinds of customers you have, or even what you charge, quality leads are everything to business growth. The problem is, a lot of businesses simply don’t know the secret “formula” to generating quality leads. Most businesses just take a chunk of…
Read MoreWord Out Mouth Advertising Word of mouth advertising is by far the most effective method of promotion. No matter what industry you’re in, what you sell and even who your employees are play a huge role in somebody telling friends about you and your services/offerings. Think about when you’re looking for something to buy. Where’s the first place you go…
Read MoreCompetition, Consumer Choice & Your Unique Selling Proposition Competition is everywhere, no matter what industry you’re in, there is never a lack of competitors. Competition is a cornerstone of our society, a cornerstone of capitalism, and a fair market. What makes you different? What is your unique selling proposition? Consumers have a never-ending supply of generic ads hitting them over…
Read MoreWho is my customer? This is the question you, as a business owner or marketer, need to ask in order to properly market and to be effective in brand communications. Are your potential clients living in certain cities? Are they living in certain neighborhoods, suburbs, or area codes? This is key, as you only want to target people who are able to buy…
Read MoreYou just proved why blogging works. You’re reading this right now. You had an interest in content that we provided, or maybe you just saw us for the first time and want to learn more. The point is that blogging offers tremendous value to customers, potential customers, and cold traffic by offering valuable insights into a subject you’re passionate and…
Read MoreIt is easy to be honest about good news that will benefit your clients. But in B2B sales, it will take you gumption and a vested interest in the success of your customer's business to address issues that your client may not know are a problem. Even worse they may think they are doing what is best for their business…
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