Why dedicated landing pages are key to the success of digital marketing All marketers, more specifically digital marketers know just how much work goes into launching a digital campaign. You research your target audience, analyze what websites they frequent, what makes them tick and what resonates with them. You make your creative briefs, come up with a special offer/coupon and…
Read MoreLet’s start by introducing what a Niche market is. Niche marketing is focusing on a very specific section of a market, that a business does very well at by catering their products to very specific people. For example, let's say your target market is pet owners, your niche market could be pet owners who own Parrots. Your business would then…
Read MoreFirst things first, what does SEM mean? Good question, we’re glad you asked! SEM is an acronym for “Search Engine Marketing.” Search Engine Marketing is a powerful digital advertising tactic that uses “keywords” to show ads on the search engine results pages (or SERPs) such as Google Search and Bing Search. Have you ever seen ads when you do a…
Read MoreIf your business is not implementing digital marketing in 2019, you should start reconsidering! Digital marketing is crucial in this day and age because it allows you to reach your target market in the most efficient and profitable way possible. To help out, we've put together this 7 minute read to give you the ins. and outs of digital marketing. …
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