Many of the most effective low-cost marketing strategies require writing. But what can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget? Marketing is a form of communication and you do need to be able to write well to communicate effectively. So what do you do…
Read MoreThere are many benefits you and your business can reap from publishing your own newsletter. Keeping In Touch Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own…
Read MoreWhen you think of creating a new brand, it’s easy to picture advertising managers sitting around a conference room tossing any and all ideas at the wall. However, oftentimes, the most powerful branding comes from adding a little “fun” to your brand experience. Driven by the Burger King mentality, today’s customers want to do business their way, on their time.…
Read MoreLet's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and your business into theirs. You're always going to have to be on the lookout for new ways to outsmart the competition, but here are 3 ways you can minimize the impact they have on your business.…
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