Digital Strategist

About Sidi.io

Sidi.io is a boutique digital marketing and demand generation agency specializing in full-funnel digital marketing funnel (AIDA) strategy and execution using social media lead generation, search engine marketing, webinar hosting and moderation, and email marketing for mid-size & enterprise-level organizations. As turnkey marketing specialists, we work closely with clients as embedded agents. This creates a synergistic partnership as we work together with clients as trusted advisors towards mutual growth. Although we work across many exciting industries, we excel in helping emerging and established B2B tech companies, healthcare, retail and arts & entertainment organizations to grow.

About Our Team

We are a zany bunch of digital marketing lovers! We love sports, video games, and Reddit. We believe work/life balance is super important and always put physical & mental health and family first. We are committed to delivering high-quality work and will always do our best to strive for greatness in all we do. We are caring, down-to-earth, and respectful. We are known for being responsive, resourceful, and results-oriented. If this sounds like you – join us!

We are a 100% distributed team

Role

Our team is seeking a Digital Strategist. Reporting to the Director, Performance Marketing, you will be responsible for leading client strategy development and execution:

Responsibilities:

  • Develop a strategy based on the needs assessment completed by the Business Development team. Assist with closing the client on the strategic proposal by explaining how this strategy will achieve results on the final proposal call.
  • Work with Client Success to manage client relationships and implement the strategy to grow and retain clients.
  • Ensure marketing operations (performance and production) clearly understands their role in the statement of work, deliverables, and due dates.
  • Build out full campaign structure – and work with (project manage) internal stakeholders to execute this structure.
  • Oversee daily operations of Sidi.io marketing campaign execution for clients:
    • PPC – SEM, display & social
    • Email marketing – newsletters, autoresponders, drip campaigns
    • Landing pages – WordPress, Instapage
    • Social media posting – Facebook, LinkedIn, Instagram, etc.
  • In collaboration with the Digital Marketing Specialist, setup, manage and optimize Google Adwords, Google Display, Facebook and Instagram digital advertising campaigns to drive client-defined KPI goals.
  • In collaboration with the Production team, develop compelling content and graphics to achieve client results.
  • Have final approval on campaigns and assets developed by the performance and production teams. Work with Client Success to get client approvals on these assets.
  • Review campaigns regularly to identify improvement opportunities.
  • Be accountable on client results and report back frequently with the client on progress and recommendations for success. Report on KPIs using reporting tools and communicate results to clients on regular reporting calls.
  • Work within WordPress, Shopify and other CMS platforms for the purpose of uploading content, installing plugins or apps, and placing Facebook pixel, Google Tag Manager & LinkedIn Insight Tag.
  • Work within established advertising campaign budgets and seek methods to lower CPA and increase ROI.
  • Analyze data, trends, and key consumer behaviors and make fact-based recommendations. Perform audits as required.
  • Work with Client Success to develop and manage strategies and calendar of events for each client.

Please apply in confidence by email to riaz@sidi.io. We appreciate your interest, however, only successful candidates will be contacted for an interview. 

Sidi.io is an equal opportunity employer that believes diversity is our strength.