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Performance Marketing Specialist

Performance Marketing Specialist

Remote   Full Time

The Performance Marketing Specialist at Sidi.io is at the forefront of digital advertising, adept in navigating and optimizing a diverse range of paid platforms including Google, Meta, Microsoft, TikTok, Pinterest, and emerging channels. This role is instrumental in achieving and surpassing client-defined KPIs through meticulous campaign performance management. A commitment to continuous learning ensures our strategies reflect the cutting edge of the digital marketing landscape, maintaining Sidi.io's competitive edge.

Key Objectives

  • Vigorously manage and optimize key performance indicators, leading weekly strategic discussions to assess and push for performance excellence. Own the narrative of account success through data-driven insights.
  • Employ a blend of analytical prowess and creative strategy to continuously improve campaign performance, driving down CPA while elevating ROAS/ROI.
  • Act as a custodian of ad spend, managing budgets with the acumen of a broker. Show an unyielding commitment to fiscal efficiency and breakthrough achievements that translate into client revenue growth.
  • Ensure a seamless onboarding experience for new clients by setting up accounts in alignment with strategic goals, laying the groundwork for campaign success from day one.
  • Continually refine and adapt strategies to stay ahead of digital marketing trends and to meet the unique challenges of different client sectors.
  • Embody a self-starter attitude, delving deeply into campaign analytics and strategies. Proactively explore various angles to solve problems and uncover new opportunities, demonstrating a relentless curiosity that drives client success.
  • Engage actively with the wider Sidi.io team, leveraging collective expertise for enhanced campaign outcomes and contributing to a culture of shared success.

Core Competencies

  • Accountability - Manages complex organizational requirements with a high level of confidentiality and discretion.
  • Strategic Analysis - Ability to identify and prioritize data points that are most impactful for business health and growth.
  • Critical Thinking - Analyzes a wealth of information to form sound conclusions and identifies opportunities, challenges, and risks within the organization.
  • Decision Making - Strategically makes decisions, considering their long-term impact and potential implications.
  • Communication - Effectively transmits information, employing active listening to engage stakeholders and summarizing data according to audience needs.
  • Positive Mindset - Exhibits professionalism and maintains a positive demeanour, providing support and direction to foster a culture of accountability and results orientation.
  • Results Orientation - Holds oneself and others accountable for exceeding organizational goals, prioritizing tasks to ensure efficiency and effectiveness.

Responsibilities

  • Oversee and optimize advertising campaigns across multiple platforms including Google, Meta, Microsoft, TikTok, Pinterest, and others, ensuring alignment with client goals and KPIs.
  • Conduct in-depth analysis of campaign data, crafting comprehensive reports that illustrate the story behind the numbers. Ensure these reports clearly demonstrate ROI to clients.
  • Take full ownership of campaign results, standing confidently by your strategies while also maintaining the flexibility to pivot as needed based on performance data and evolving client needs.
  • Maintain transparent and effective communication with clients, providing regular updates and insights into campaign performance and strategic adjustments.
  • Continually refine and adapt strategies to stay ahead of digital marketing trends and to meet the unique challenges of different client sectors.
  • Embody a self-starter attitude, delving deeply into campaign analytics and strategies. Proactively explore various angles to solve problems and uncover new opportunities, demonstrating a relentless curiosity that drives client success.
  • Engage actively with the wider Sidi.io team, leveraging collective expertise for enhanced campaign outcomes and contributing to a culture of shared success.

Qualifications and Experience

  • 3+ years in digital marketing with a focus on paid advertising platforms.
  • Experience driving key client KPIs, beyond vanity metrics.
  • Ability to work independently and as part of a team.
  • Commitment to self-improvement and openness to coaching/mentorship.
  • Strong written and verbal communication skills.
  • Ability to translate technical information into simple, digestible insights and make strategy recommendations.
  • Friendly, polite, and responsive, never leaving a client hanging.
  • Ability to recognize campaign success and failure, and pivot proactively.
  • Willing to demonstrate strategies hands-on and teach by showing.
  • HubSpot experience is considered an asset.
  • Results-driven approach.
  • Strong computer literacy in Microsoft Office, G Suite, CRM tools, Google Analytics.