Many of the most effective low-cost marketing strategies require writing. But what can a small business owner do if they’re not much of a writer? Can they still market their business themselves on a shoestring budget?
Marketing is a form of communication and you do need to be able to write well to communicate effectively.
So what do you do if you don’t write very well?
You have two choices:
You can hire someone else to write for you.
Or you can learn how to write.
My suggestion is that you learn how to write. Writing is a skill that can be learned. If you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.
Take a writing class at your local community college or online. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, practice. The more you write, the better you will become.
Register for and read free newsletters, e-zines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.
Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.
It’s even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult and typos and mistakes don’t reflect well on you or your business.
So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills.
Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.
In-fact, our team recently read “On Writing Well” by William Zinsser and can recommend it to anyone looking to perfect the craft of writing non-fiction.
And if not, and writing is just not your thing, there is always Chat GPT and the rise of AI copywriters to do the heavy lifting for you. Type in a prompt and edit based on your needs and preferences to save time and energy.
Do be sure to fact check as well!