Awarded National Research Council Grant to Help SMEs Disrupt the Digital Marketing Space Awarded National Research Council Grant to Help SMEs Disrupt the Digital Marketing Space

Friday, May 8, 2020

OTTAWA— Friday, May 8, announced it is developing a SaaS-based digital marketing tool that will make it easier and more affordable for small and medium-sized businesses (SMEs) to leverage the power of digital marketing. The pilot project has received funding through the National Research Council’s Industrial Research Assistance Program (NRC-IRAP).

Riaz Sidi, President,, said, “When done correctly, digital marketing can transform a business and disrupt an industry. The challenge is smaller businesses competing for ad space on social media are up against corporate giants with astronomical budgets. Our tool will level the playing field.”

Sidi said, “Far too many business owners are purchasing generic advertising packages at big agency prices or they try to do it themselves. Ads are being pushed out without a strategy. What are the conversion goals and how much analysis is being done? What do the stats mean for the business? There’s more to campaign results than clicks and CTR.”

Sidi said the new software will help demystify digital marketing platforms and the many different options available to clients who are venturing into the digital marketing space. It will also simplify advanced targeting so that conversion goals are met and improved on far more quickly.

Sidi added, “Spray and pray marketing is wasteful and costly. Digital campaigns that are properly customized and managed from the very start will perform better and deliver an excellent return on investment. We’re going to make it easier for businesses of every size to advertise through the digital platforms that will perform best for their unique needs.”

Founded in 2017, is a digital marketing agency specializing in innovative demand generation strategies and a highly customized tactical approach—primarily for companies in the B2B technology, arts & entertainment and healthcare industries.

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For inquiries, please contact Lesley Mondor at

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