SEO And Your Business.
SEO is absolutely crucial in 2020, but what does it mean? SEO stands for Search Engine Optimization.
When SEO is done right, it can increase traffic to your site. It enables your site to have a higher rank, and end up on the first page of Google, Bing and other search engines.
It’s important to be ranked on the first page because people simply don’t have the patience to sift through multiple search engine pages. They want what they’re looking for as fast and efficiently as possible.
You want your site to be on the first page because first page websites get 91.5% of traffic on Google.
Ideally, you want your site to be ranked #1, or #2 on the search results page. The first page consists of rankings 1-10, so you want to ensure you’re on it.
1. Mobile-Friendly Sites
One of the first things that Google looks at when considering ranking is if your site is mobile friendly.
User experience plays a large role in ranking. Google started using mobile-first index to prioritize mobile users’ experience.
Mobile-first index analyses the mobile version of your site instead of the desktop version, in order to provide mobile users with the best possible search results.
91% of mobile users say that the most important thing to them is content. They want to find what they are looking for and easily be able to maneuver the site, or they get fed up and end up leaving because of a poor experience.
As mobile is absolute King nowadays, it’s crucial to ensure your online presence caters to mobile users. In fact, over 50% of website traffic worldwide came from mobile devices in 2018. With the explosive smartphone growth, this is really no surprise to anyone.
People now have the power to Google anything from anywhere. How many times have you been out with your friends and had to Google something?
We’ve come to expect the information we want immediately and mobile Google searches give us this power. Reaching these users is crucial, especially if you’re a local business.
Imagine you’re on the go and hungry, with a craving for burgers. What would you do to find a good burger? We’d just Google “good burger spots nearby”. If you don’t have a good mobile site, you can forget about that person looking at your menu for very long. Google would know this too, so if your site isn’t mobile-friendly you can almost guarantee poor organic search results.
2. Post content regularly
Posting content regularly can increase your ranking dramatically. Posting content regularly keeps your audience engaged with your business. Your audience/fans always want to be updated and learn new things about you.
The more content you have, the more people are likely to see visit your site, leading to an increase in leads. Not only can it help you get more leads, but it’s a fantastic part of a demand generation strategy. With a great demand generation strategy in place, you can get better, more qualified leads as well.
One great way to do this is by posting your content on social media. Having a social media presence is crucial to increasing awareness to your business. Social media presence increases SEO authority and brand recognition. When you search up a brand, usually their social media will pop up on the first page. You can do this for yourself as well. When you Google your name, your social profiles should appear (if you’re active on them.)
The majority of your audience will have an account on a social media platform. Targeting them with useful content can increase your likes, shares and followers and even generate online reviews, which then increases your online visibility.
The more you have going online for your brand, the easier people will find you and engage with you online.
3. Long-tail Keywords
Long-tail Keywords are one of the most important things when it comes to SEO. Long-tail keywords are specific keywords and phrases that your audience is most likely to search.
You want it to be as specific as possible in order for your audience to find exactly what they are looking for, they are what distinguishes you from your competitors.
For example, if your company sells computers, it’s more than likely you won’t rank on the first page if your key is just “computers”, but if you specify your keyword to something like “Corsair One i160 gaming computer” then it is easier for your page to rank first on that search.
Long-tail keywords help the communication between your product/service and your consumers by giving them exactly what they searched for and making it easy for them.
4. Start a blog
Blogging offers tremendous value to customers, potential customers, and cold traffic by offering valuable insights into a subject you’re passionate and knowledgeable about.
Blogging asserts a sense of credibility for your business. You are providing free knowledge to your audience to keep them engaged while showing them how knowledgeable you are.
A major tip to keep in mind when it comes to blogging is that repetition and specificity is key. Your headline should always be a Long-tail Keyword. You should repeat the most important keywords multiple times throughout your content, in order for it to be more relevant and visible on a search.
To conclude, the more visible, relevant and user friendly your site is, the higher it will rank and the more benefits you will gain from it.
Need help in increasing your business’s SEO? Get in touch with us today by completing the form below.