I talk to many people who don’t understand why I blog.
Some feel it is an attempt for me to float my boat, others think it is lame and a fad.
In fact, I was one of these naysayers some five years ago when I wrote an article for a magazine which ripped blogs apart, claiming it was a venue for extremism.
But a lot has changed.
It has been for me both therapeudic and educational. I have discovered what I am truly interested in and what I am not.
I launched my first blog a few years ago. I learned from scratch about WordPress, buying domain names, backlinking, SEO, and everything between.
I was a journalist who was looking for a new way to reach an audience. And although I had some mild success in terms of the amount of organic search engine traffic I was receiving, I wasn’t having a conversation with anyone.
I wasn’t inspired, and since my entries were all related to current events in the news, I realized my articles weren’t timeless.
But I don’t see it as a failure. In fact, if I did not experience all that I learned from making BiasViewer, there would be no Progressive Sales Stratgies. And here there are more conversations going on than there ever were at BiasViewer.
Enough about me and my experience.
Why should you have a blog?
Anyone in any career needs to market themselves. Whether you own a flower store, are a magician, or a lawyer, you need to sell your services.
People who blog can make a difference to their life and to their career in being considered for a contract or deal.
Bloggers have lives too. I work my 9-5, I have family and friends, and other hobbies I enjoy.
But since I am naturally interested in communications and I do freelance public relations, copywriting and copyediting on the side, sidi.io provides potential clients with an opportunity to get to know me on a consistent basis.
You can gain a following with any interest no matter the size. Actually, the smaller the niche the easier it is to become an authority within it.
You may not have spoken to me in a long time, but if you are reading this you have a better idea of how I am doing than I do of you.
And since I started Progressive Sales Strategies, I have received more business inquiries than ever before. I am being solicited on a rather consistent basis for new assignments.
Regardless of whether that is directly or indirectly because of this website, I don’t know. But having this site is keeping my focus narrow, my goals intact, and my energy high.
It is providing me with an opportunity to test the boundaries of what I am capable of doing. And if someone reads my blog and sees my personality shine through, they will be likely to take a chance on me.
We have millions of thoughts a day. Sometimes these ideas churn away and I feel like I need to save them for some great big article. I write some down and others float away.
But why waste any idea by never turning it into anything tangible?
We can all get lazy when it comes to writing. I know, seems weird for someone who writes for a quarter of his living to admit.
The reason is that procrastination always occurs because people are afraid of what they produce not being as good as they believe their potential to be.
When that happens on a consistent basis, your tools will start to rust.
So I would rather create something which puts my idea into fruition, while improving my writing, and allowing me to share my views on different things – even if it’s not a masterpiece.
If I can my promote my abilities at the same time, all the better.
Do you have a blog? What kind of business do you run?
How do you use the internet to promote yourself?